Profile
Creative direction with strategy, taste, UX-minded structure, and systems thinking.
I bring senior creative judgment to the full path from brief to launch: shaping campaign concepts, clarifying audience needs, building visual systems, directing print and digital executions, and helping teams move through complex stakeholder and production realities with more confidence.
My standard is simple: creative should make the decision easier for the audience and the process clearer for the team. That means protecting the emotional center of the work while building the documentation, coaching rhythms, templates, and workflow habits that help lean teams repeat what works.
Experience
Professional Experience
Art Director
Amplifi
Sep 2022 - Present
- Led visual direction across 35 active healthcare, research, and mission-driven nonprofit accounts and 90 campaigns annually, translating client goals into cohesive creative systems across print and digital.
- Reduced revisions by 3.25 rounds through clearer workflows, Airtable tracking, approval visibility, and production checkpoints, improving quality control and delivery consistency.
- Coordinated 15 collaborators across creative, writing, account, data, and production, turning ambiguous requests into clear timelines, handoffs, and actionable plans.
- Protected launch dates during high-volume periods by resolving conflicting stakeholder feedback and approval delays, identifying creative, production, and workflow risks before they disrupted delivery.
- Supported growth across digital and print teams by mentoring colleagues, documenting process improvements, and sharing operational insights that strengthened forecasting, scheduling, and creative consistency.
Associate Art Director
Amplifi
Aug 2021 - Oct 2022
- Shaped narrative, visual hierarchy, and cross-channel creative systems for 22 fundraising campaigns annually to strengthen donor engagement.
- Served as the primary creative point of contact for 600+ projects annually, maintaining quality and timeliness by clarifying feedback, priorities, and production requirements.
- Streamlined handoffs between account, strategy, production, and creative teams, getting work to designers approximately three days earlier.
- Led a team of five designers and web developers, providing strategic guidance and creative coaching to maintain cohesive campaigns across email, direct mail, and social media, including Facebook, Instagram, and LinkedIn.
Senior Graphic Designer
Amplifi
2019 - Aug 2021
- Produced digital and print campaign assets that helped nonprofit clients meet or exceed annual revenue goals, contributing to a 130% increase in average ticket size.
- Reduced email exchanges between internal teams and clients by 40% across all company accounts by building process documentation and client-specific knowledge bases that captured feedback patterns, production requirements, and reusable standards.
- Improved creative alignment with client fundraising goals by collaborating directly with stakeholders and translating feedback into design systems, appeals, and multi-channel campaign assets.
Freelance Creative Director
Definition Brandhouse
2006 - Present
- Created brand identity and campaign systems for organizations that needed authority, warmth, and clarity, translating positioning into usable logos, web assets, collateral, and social templates.
- Delivered strategy and hands-on creative execution for 100+ clients, building practical visual systems that teams could maintain after launch.
- Increased website traffic and lead generation by an average of 250% through SEO improvements and accessible web experiences guided by WCAG practices.
- Strengthened brand consistency across digital and print by defining typography, layout, messaging, and asset standards for wellness brands, including Reimagined Nutrition and Enlightened Path Healing.
Graphic Designer
The Newark Museum of Art
2017 - 2019
- Increased attendance for the Museum's Late Thursdays event series by 300% within a year by art directing multi-channel marketing across print, digital ads, signage, video, mailers, and promotional collateral.
- Influenced the museum rebrand by contributing design direction to the name-change rollout and color palette adoption, supporting a more cohesive public-facing identity.
- Reduced print production costs by 40% by negotiating with vendors and aligning production decisions with budget, quality, and campaign needs.
- Developed KPI tracking and analysis systems that guided Google AdWords optimization and supported a 225% increase in digital marketing investment.
Online Research Analyst
DGA Security Systems
2013 - 2015
- Contributed to $800,000 in annual new business by building data mining and analysis methods that helped a 15-person sales team identify stronger prospects.
- Generated 25% of converted account leads by designing customer persona strategies that clarified high-value lead patterns and targeting criteria.
- Supported $200,000 in annual recurring revenue by turning persona research into targeting logic for higher-quality outreach.
- Supported seven consecutive quarters of lead-generation goal achievement by combining marketing insight, data cleanup, and design thinking to improve prospect engagement.
- Improved sales targeting accuracy by 15% by streamlining Salesforce and Excel data, deduping records, and improving the reliability of customer information.