I'm Alex Dreyfuss and I have been designing about 7 years now, mostly freelance. I recently took a position as the Graphic Designer at the Newark Museum. I spend a lot of my time creating materials that go out to our members in both digital and print formats. I have also started initiatives to build out a multi-channel digital strategy that includes optimization of ads for Google Adwords campaigns, SEO and SEM, social media split testing and refining the way we define and target our audiences.
Before that, I've worked with Fortune 50 companies, small start-ups, students, and everywhere in between. I love meeting new clients, learning about them and their customers, and delivering solutions that not only look good, but drive results. You'll notice, I've been lucky enough to help many copywriters prepare their portfolios. This came about by converting my internship into an opportunity to work with these students.
I not only have experience working in Adobe Creative Cloud but also doing things such as A/B testing, data-mining, CRM, trend analysis and just a touch of coding. (HTML/CSS). I love working in digital but also have a ton of experience with print and out-of-home media and am familiar with CMS programs including Drupal, Wix, and WordPress.
While not working on all of that: I enjoy camping, video games, solid Netflix binges, and cooking up new recipes.
So if you are looking for a design nerd and marketing geek, look no further; my favorite color is #1ABC9C.
Hope you enjoy my work!