Designed by: Alex Dreyfuss
Through interested-based marketing, we attracted new visitors to the museums who were "not likely museum visitors": out-of-towners, younger demographics, those who have likely not yet visited a museum. Attendance for this program grew over 3x over one year, making it the organizations most popular program. The budget for this event was $4,000, this increase was executed with just $500 of that budget.
Through interested-based marketing, we attracted new visitors to the museums who were "not likely museum visitors": out-of-towners, younger demographics, those who have likely not yet visited a museum. Attendance for this program grew over 3x over one year, making it the organizations most popular program. The budget for this event was $4,000, this increase was executed with just $500 of that budget.
