Designed by: Alex Dreyfuss
The Delbarton email campaign raised 20% over the yearly goal (1.3 million). We found though A/B testing, that Delbarton's donors were 1.75 times more likely to click through to the donation page when there was an engaging animation in the header. Season changing animation done in Photoshop using neural filters. Charts and leaderboards created in InDesign and XD.
The Delbarton email campaign raised 20% over the yearly goal (1.3 million). We found though A/B testing, that Delbarton's donors were 1.75 times more likely to click through to the donation page when there was an engaging animation in the header. Season changing animation done in Photoshop using neural filters. Charts and leaderboards created in InDesign and XD.
