Award-Winning Art Director with experience in:
Web, Social, Email, Print, and OOH 
Design, Data Analysis and Copywriting

Illustrator, InDesign, Photoshop, XD, Figma, Premier Pro, AirTable, Salesforce, WordPress, SquareSpace, MailChimp, ConstantContact, PowerPoint, Keynote, Drupal

Art Director
Sep 2022 - Present

- Raised $27 million annually through storytelling execution, reaching 120%+ of projected goals.
- Served as lead on 20+ annual fundraising campaigns as the main creative point of contact.
- Responsible for managing the quality and timeliness of 350 simultaneous projects.
- Led initiatives that create smooth inter-departmental processes and hand-offs between 
  Copywriting, Creative, Project Management, Data, QC, and Production teams.
- Wrote process documents and knowledge base articles for departmental use and client training.
Associate Art Director
Aug 2021 - Aug 2022

- Executed UX design and strategy across web, direct mail, email, social media, and print channels.
- Led a team of designers and web developers, both in-house and freelance.

Senior Graphic Designer
June 2019 - Aug 2021

- Worked directly with over 40 clients to present, and draft creative based on brief and data analysis.
- Produced creative that met or exceeded campaign KPI goals through the use of existing client branding, 
  helping raise millions of dollars for annual funds and non-profit fundraising.
The Newark Museum of Art
Graphic Designer
Jul 2017 - May 2019
- Generated a 300% increase in attendance over one year, using only 10% of marketing budget. 
-  Created color palette and new name of Newark Museum, as part of the rebranding team. 
-  Led art direction and multi-channel strategy of Museum’s most popular program, Late Thursdays.
-  Created the museum’s collaterals: print and digital ads, signage, videos, mailers.
-  Hired and trained interns and existing staff to assist creative and digital marketing efforts.
-  Created marketing data systems to track KPIs in order to influence decision making, including: 
   email A/B testing, web traffic, Google Adwords.
-  Negotiating pricing to lower print costs by 40% while coordinating with production vendors.
New Jersey Ad Club 2022
First Place: Social Media Content and Design
Awarded for creative direction on amplifi’s internal marketing strategy.
Rutgers Business School
B.S. Marketing with a minor in Graphic Arts
College of Westchester
A.A. Graphic Design

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