5 Years of Graphic Design Experience Serving Fortune 100 Companies and Small Businesses
3 Years of Marketing Experience in Analyst Roles in Mid-Sized and Start-Up Companies
5 Years of Experience in Customer Service and Sales Positions: B2C and B2B

Adobe InDesign, Illustrator, Photoshop, Premier, Microsoft Excel, Word, PowerPoint, Outlook,
Google Display Network Certified, MailChimp, Salesforce.com, Drupal, Wix, Google Docs

NEWARK MUSEUM | Newark, NJ | Graphic Designer | Jun 2017  – Current
● Lead art direction, creative and multi-channel strategy for the Museum's most popular programming: Late Thursdays. Achieved a 300% increase in attendance over one year.
● Responsible for the creation of the museum's collaterals; print and digital ads, signage, videos,mailers, and other items as needed.
● Hiring and training interns and existing staff to assist creative and digital marketing efforts.
● Creating and implementing marketing data systems to track KPIs in order to influence decision making, including: email A/B testing, web traffic, Google Adwords and Display Network.
● Using marketing data and presentation skills, influenced the department to invest a significantly larger portion of the budget to digital efforts.
● Coordinate with print and digital production team members and vendors while renegotiating pricing to lower print cost by 40%
DEFINITION DESIGN | Newark, NJ | Freelance Graphic Designer | Jan 2006 – Current
● Designed front-end web and print-ready solutions for various marketing collaterals for brands including: Oreo, Doonie and Bourke, Ramada Rockville Centre.
● Coordinated multiple vendors to assure timely delivery of assets from cradle to completion.
● Successfully worked with hundreds of satisfied customers through client networking, trust building and results oriented workflow.

ICONCEPT MEDIA | New York, NY | Marketing Assistant Intern | Aug 2015 – Nov 2015
● Created an annual media plan to raise awareness and attract sponsorship for the Inaugural Aspire Arts and Sciences Festival to be held in NYC in fall 2016.
● Conducted competitive analysis to discover funding strategies while benchmarking attendance metrics and other KPIs to forecast consumer interest. 
● Developed slide decks used to pitch to potential sponsors and other strategic partners.
● Researched and evaluated media partners based on CPM and reach to targeted markets.

DGA SECURITY | New York, NY | Online Research Analyst | Jul 2013 – Apr 2015
● Accurately mined and qualified data for a 15-person sales team responsible for $800,000 of new business each year.
● Analyzed data resources, which has led to surpassing lead-generation quotas over 7 consecutive quarters, contributing $200,000 in new recurring revenue each year.
● Developed deduping processes within Salesforce.com and Excel with Project Manager to ensure the quality of CRM data, resulting in a 15% increase in efficiency of security consultants.

THE COPY LAB | New York, NY | Marketing / Graphic Design Intern | Jan 2013 – Jun 2015
● Created a website under the direction of the founders of the company, resulting in a 30% increase in networking event and workshop registrations.
● Developed an e-mail marketing campaign that reached 300 people resulting in a 50% increase in event registration and a 25% increase in web traffic overall.
● Mentored 10 post-graduate copywriters on producing market-ready portfolios, resulting in 90% of students being placed in a related career.

Bachelor of Marketing, Minor in Art, May 2015
GPA: 3.06 Major GPA: 3.75

Associate of Arts, Multimedia Development and Management, May 2006
GPA: 3.24

Volunteer Experience:
Planned and executed events for: Boy Scouts of America, Lock of Love, Relay for Life.
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