ALEXANDER DREYFUSS
347-852-1881 | alexander.dreyfuss@gmail.com
7 Years of Graphic Design Experience Serving Fortune 100 Companies and Small Businesses
3 Years of Marketing Experience in Analyst Roles in Mid-Sized and Start-Up Companies
5 Years of Experience in Customer Service and Sales Positions: B2C and B2B

Software/Web:
Adobe InDesign, Illustrator, Photoshop, Premier, Microsoft Excel, Word, PowerPoint, Outlook,
Google AdWords Certified, MailChimp, Salesforce.com, Drupal, Wix, Google Docs

Experience:
NEWARK MUSEUM | Newark, NJ | Graphic Designer | Jun 2017  – Current
Responsible for the creation of 95% of the museum's collaterals; print and digital ads, signage, 
videos, mailers, and other items as needed.

Lead art direction, creative and multi-channel strategy for the Museum's most popular
programming: Late Thursdays. Achieved a 35% increase in attendance over one year.

Hiring and training interns and existing staff to assist creative and digital marketing efforts.

Creating and implementing marketing data systems to track KPIs in order to influence decision 
making, including: email A/B testing, web traffic, Google Adwords and Display Network.

Using marketing data and presentation skills, influenced the department to invest a significantly 
larger portion of the budget to digital efforts.

Selected as a thought leader for the committee responsible for developing marketing guidelines 
involving the complete audit and redesign of the Newark Museum brand.

Coordinate with print and digital production team members and vendors while renegotiating 
pricing to lower print cost by 40%
  
DEFINITION DESIGN | Newark, NJ | Freelance Graphic Designer | Jan 2006 – Current
Designed front-end web and print-ready solutions for various marketing collaterals for brands including: Oreo, Doonie and Bourke, Ramada Rockville Centre.
Coordinated multiple vendors to assure timely delivery of assets from cradle to completion.
Successfully worked with hundreds of satisfied customers through client networking, trust building and results oriented workflow.

ICONCEPT MEDIA | New York, NY | Marketing Assistant Intern | Aug 2015 – Nov 2015
Created an annual media plan to raise awareness and attract sponsorship for the Inaugural Aspire Arts and Sciences Festival to be held in NYC in fall 2016.
Conducted competitive analysis to discover funding strategies while benchmarking attendance metrics and other KPIs to forecast consumer interest.
Developed slide decks used to pitch to potential sponsors and other strategic partners.
Researched and evaluated media partners based on CPM and reach to targeted markets.

DGA SECURITY | New York, NY | Online Research Analyst | Jul 2013 – Apr 2015
Accurately mined and qualified data for a 15-person sales team responsible for $800,000 of new business each year.
Analyzed data resources, which has led to surpassing lead-generation quotas over 7 consecutive quarters, contributing $200,000 in new recurring revenue each year.
Developed deduping processes within Salesforce.com and Excel with Project Manager to ensure the quality of CRM data, resulting in a 15% increase in efficiency of security consultants.

THE COPY LAB | New York, NY | Marketing / Graphic Design Intern | Jan 2013 – Jun 2015
Created a website under the direction of the founders of the company, resulting in a 30% increase in networking event and workshop registrations.
Developed an e-mail marketing campaign that reached 300 people resulting in a 50% increase in event registration and a 25% increase in web traffic overall.
Mentored 10 post-graduate copywriters on producing market-ready portfolios, resulting in 90% of students being placed in a related career.

Education:
RUTGERS UNIVERSITY, BUSINESS SCHOOL | Newark, NJ
Bachelor of Marketing, Minor in Art, May 2015
GPA: 3.06 Major GPA: 3.75

COLLEGE OF WESTCHESTER | White Plains, NY
Associate of Arts, Multimedia Development and Management, May 2006
GPA: 3.24

Volunteer Experience:
Planned and executed events for: Boy Scouts of America, Lock of Love, Relay for Life.
Mentored college graduates as Community Manager for an online career preparedness group.
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